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Archive for November, 2009

Showing a remarkable ability to keep up with the times, the Catholic Church has finally decided to acknowledge that the internet may, in fact, be important. The Vatican is hosting a conference on Internet and youth culture featuring executive from Wikipedia, Facebook, and Google. The five-day symposium will cover topics such as copyright and hacking, [...]

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Steve Jobs has been using cute packaging and the gangly Justin Long to create the super-cool vibe associate with Apple products over the past few years, but it seems that the business giant has finally showed its true colors. The United States Patent and Trademark Office recently made public a new advertising scheme that Apple [...]

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There is a lot of hype over whether or not Online-Capable Television will threaten the standard viewing experience when popularity grows, but many households already have devices connecting the TV to the web. From the Xbox, to laptops, to the sometimes overlooked Blu-Ray player, viewers can already access online content through the tube. After getting [...]

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This past Wednesday, November 11, Tavia Grant wrote an article for the Globe and Mail entitled Employers sidestep recruiters to tap social media. It explains the new pricess of advertising job postings for some companies. The article focuses mainly on what Future Shop is doing to recruit new employees. The Burnaby, B.C.-based company is planning [...]

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Jeffry Scott’s article  Will fans of Web TV sit still for just as many ads? (November 10, 2009, The Atlanta Journal-Constitution) reports, “Americans watch about 150 hours of television a month containing about 14 hours of commercials.” As the current trend of online television viewing continues to grow, Scott questions whether online viewers are willing [...]

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Few weeks ago, I wrote about the diminishing rate in online advertising for my previous post. But today, I’m posting about a booming online advertising – the video attached pre-roll advertising. An article ‘Online Ads Are Booming, if They’re Attached to a Video’ from the New York Times on November 10, 2009, tells us that [...]

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In a November 5 article from The New York Times, Miguel Helft describes the new program that Google is offering its users. Google offers users a peek at stored data examines the new Google Dashboard, that has just been announced in Spain. The Google Dashboard “summarizes the data that Google collects in users’ accounts for products [...]

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A recent article from the Financial Post, of the Ottawa Citizen by Hollie Shaw explains the new route that some companies are taking in the pursute of more consumers. Marketing embraces social media sites examines the new options that companies are considering for advertising. Many companies are now questioning their spending on television or radio advertising, [...]

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Dan Reisinger of Cnet News reported in the article Study: Internet use won’t cause social isolation (November 5, 2009) that contrary to the popular belief, the Internet in fact does not limit people’s social interactions. According to a Pew Internet Personal Networks and Community survey, which polled 2,512 adults, the dawn of new technology and [...]

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A 22-year-old woman has killed another similar aged woman while texting-driving reported by the New York Times on November 1, 2009. Phillipa Curtis, the criminal, was texting around 2 dozen messages while she was driving and was too distracted to find out that she was hitting another car and eventually put herself in a criminal [...]

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