This past Wednesday, November 11, Tavia Grant wrote an article for the Globe and Mail entitled Employers sidestep recruiters to tap social media. It explains the new pricess of advertising job postings for some companies. The article focuses mainly on what Future Shop is doing to recruit new employees.
The Burnaby, B.C.-based company is planning to hire 5,000 people for the holiday season and, this year, is relying much more on Facebook, Twitter and its own community website to do so. It has advertised the jobs on its Facebook page, which has more than 17,000 followers, and also put the word out on its website and Twitter page.
This is one effective way to get new employees, and some spokespeople are very pleased with the responses they are receiving. This advertising is also much more cost effective, it costs close to nothing to advertise on social networking sites versus the newspaper or on television, it also reaches many more people versus in-store advertising.
The big online job boards that charge for ads, meanwhile, have seen a steep slide in postings. Workopolis job ads fell 36 per cent in October from the same month last year. At Monster Canada, online postings were 26 per cent lower in the third quarter than last year.
Obviously, social networking isn’t the ideal medium for advertising all jobs. Certain jobs require a different approach to hiring. But experts are saying that social networking job postings are here to stay. Since so many people are using these sites and the amount of time these people spend on these sites is also attractive to companies. Maybe Facebook will be the new place to get a job after graduation…
1848news
Laura
JJ Lesk
mugu
jennalester
