Privacy and Tailored Advertising

Laurie Sullivan’s article, Is Privacy A Question of Education or Desire? (Media Post, September 30, 2009) discusses the current uprising of tailored advertisements and assumption that young adults are comfortable with said tactics. Professors of the University of California and the University of Pennsylvania conclude that young people do in fact “care about digital privacy”. [...]

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You’re the target

You’ve been targeted, an article in the Ottawa Citizen from February 2009 by Don Butler, examines the idea of personally tailored ads. In order to have these ads directed only to you personally, you would have to have people constantly tracking your Internet use and they will constantly be looking at information about your personal [...]

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Tailored Ads to Blame for the Heebie-Jeebies.

According to Basil Katz’ article Online ads: Big Brother or Customer Service, (Reuters, October 7, 2009) online users prefer advertisements targeted specifically to their interests; however, 75 percent of Americans said in a recent survey they were opposed to tailored advertising if it meant their behavior surfing the Internet was being tracked.” Many online ads [...]

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