Looking at purchase history, privacy and public opinion our video explores the future of targeted advertisements on television.
Sources:
Clifford, S. (2009, September 29). Two-thirds of americans object to online tracking. The New York Times. Retreived from http://www.nytimes.com/2009/09/30/business/media/30adco.html?scp=1&sq=advertising%2C+privacy&st=nyt.
Patent Storm (2009) Communicating with a Computer Based on Offline Purchase History. Retrieved from http://www.patentstorm.us/patents/6298330.html
Thomson, Rebecca (February, 2008) Public Sector Should Learn from Amazon. Computer Weekly. Retrieved from
http://www.computerweekly.com/Articles/2008/02/11/229336/public-sector-should-learn-to-build-trust-from-amazon.htm
Turow, J et. al. (2009). Americans Reject Tailored Advertising and Three Activities that Enable It. Retrieved from http://repository.upenn.edu/asc_papers/137/
Nowak, Glen J. and Joseph Phelps (1995) “Direct Marketing and the Use of Individual-Level Consumer Information: Determining How and When ‘Privacy’ Matters,” Journal of Direct Marketing, Vol. 9 (3) (Summer), 46-60.
Video Clips:
Visible World- http://www.visibleworld.com/visibleworld/section/read/id/1
Music:
Television Rules the Nation- Daft Punk
1848news
Laura
JJ Lesk
mugu
jennalester
